Constituency profile

Cheltenham

South West · Borough constituency · Cheltenham borough

Max Wilkinson MP
Sitting MP

Max Wilkinson

Liberal Democrat

First elected July 2024

Current PollCheck projection

Region & type
South West
Borough constituency, Cheltenham council
Last 5 GE winners
LDCCCLD
Conservative 3/5, Liberal Democrats 2/5
EU referendum 2016
42.9% Leave
UK average 51.9%; -9.0pp below mean
Current outlook
Liberal Democrats +13.4pp
vs Conservative 28.2%
SouthernRemain-leaningGraduate-heavy

About the Cheltenham constituency

Cheltenham is a borough constituency in the South West. The sitting MP is Max Wilkinson (Liberal Democrat), first elected in July 2024. At the 2024 general election, the Liberal Democrats won with 50.6% to 36.1% for the Conservatives, a majority of 7,210 votes on a 65.1% turnout. PollCheck's current projection, at the seven-poll average, has the Liberal Democrats on 41.6% and the Conservatives on 28.2%, a margin of 13.4 points.

Who lives in Cheltenham? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
42.9%
UK average ~52%
Degree or above
44.8%
UK average ~34%
No qualifications
12.7%
UK average ~18%
Owner-occupied
62.6%
UK average ~63%
Renting (social + private)
36.7%
UK average ~36%
Median age
40.5
UK median ~40
Age 65+
22.4%
UK average ~19%
Age 18-34
31.7%
UK average ~28%

How did Cheltenham vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

LD gain from Con · majority 7,210 votes (14.5pp) · turnout 65.1%

Current projection

If a general election were held today, at current poll average

Map of Cheltenham

Switch between GE2024 ward winners (modelled estimates, ~4pp average error) and a demographic view from the 2021 Census. Hover any area for detail. How the map is built ›

Council layer (not Westminster)

Cheltenham within Cheltenham

Cheltenham sits entirely within Cheltenham Council. The figures below are from the council elections held on 7 May 2026. About this layer ›

Council overlap

CouncilShare of seatProjection
Cheltenham
65 LSOAs
100%View projection ›

Most recent council ward results

Latest council winner per ward - May 2026 results where the council voted, otherwise the most recent available result. How this table is sourced ›

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout
All SaintsLib Dem 54.1%vs Conservative 32.4%May 2026 Lib Dem 45.0%vs Green 28.9%
Lib Dem share
-9.0pp
47.9%
BattledownLib Dem 44.5%vs Conservative 43.1%May 2026 Lib Dem 47.4%vs Conservative 23.1%
Lib Dem share
+2.9pp
48.9%
Benhall, the Reddings & Fiddler's GreenLib Dem 52.6%vs Conservative 35.6%May 2026 Lib Dem 46.6%vs Reform 23.9%
Lib Dem share
-6.0pp
51.3%
Charlton KingsLib Dem 52.0%vs Conservative 37.7%May 2026 Lib Dem 39.4%vs Green 24.1%
Lib Dem share
-12.5pp
55.4%
Charlton ParkLib Dem 50.8%vs Conservative 39.9%May 2026 Lib Dem 38.5%vs Conservative 31.4%
Lib Dem share
-12.3pp
58.4%
CollegeLib Dem 54.7%vs Conservative 32.1%May 2026 Lib Dem 50.0%vs Green 16.8%
Lib Dem share
-4.7pp
47.3%
Hesters WayLib Dem 51.1%vs Conservative 34.1%May 2026 Reform 31.7%vs Lib Dem 30.5%
Lib Dem→Reform
+26.2pp
29.0%
LansdownLib Dem 46.3%vs Conservative 38.6%May 2026 Lib Dem 41.6%vs Conservative 27.3%
Lib Dem share
-4.7pp
46.3%
LeckhamptonLib Dem 47.9%vs Conservative 38.0%May 2026 Lib Dem 53.9%vs Conservative 20.8%
Lib Dem share
+5.9pp
58.3%
OakleyLib Dem 53.4%vs Conservative 31.3%May 2026 Lib Dem 43.1%vs Reform 33.2%
Lib Dem share
-10.3pp
36.2%
ParkLib Dem 48.3%vs Conservative 40.7%May 2026 Lib Dem 41.9%vs Conservative 31.5%
Lib Dem share
-6.5pp
55.5%
PittvilleLib Dem 47.5%vs Conservative 38.5%May 2026 Lib Dem 45.0%vs Green 20.4%
Lib Dem share
-2.5pp
50.9%
St Mark'sLib Dem 53.1%vs Conservative 31.3%May 2026 Lib Dem 43.9%vs Reform 25.6%
Lib Dem share
-9.2pp
39.0%
St Paul'sLib Dem 50.2%vs Conservative 26.7%May 2026 Green 50.5%vs Lib Dem 26.1%
Lib Dem→Green
+31.3pp
33.5%
St Peter'sLib Dem 52.8%vs Conservative 31.1%May 2026 Lib Dem 44.4%vs Green 22.5%
Lib Dem share
-8.3pp
42.3%
Up HatherleyLib Dem 51.6%vs Conservative 35.9%May 2026 Lib Dem 51.2%vs Reform 19.8%
Lib Dem share
-0.4pp
49.4%
Warden HillLib Dem 51.7%vs Conservative 38.9%May 2026 Lib Dem 52.1%vs Reform 21.0%
Lib Dem share
+0.4pp
51.7%

Projection trajectory

PollCheck's projection for Cheltenham at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won Cheltenham at past general elections?

2024 and notional 2019 rows are on current boundaries; 2010-2017 rows are on the boundaries in force at the time. More on boundaries ›

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010LD holdMartin Horwood5.1%41.2%50.5%2.3% UKIP-0.9%4,92066.8%
2015Con gain from LDAlex Chalk7.3%46.1%34.0%7.1% UKIP5.0%0.5%6,51669.5%+2.7
2017Con holdAlex Chalk9.5%46.7%42.2%-1.7%-2,56972.3%+2.8
2019notionalConservative winnerAlex Chalk 2019 MP, pre-review boundary4.8%48.5%46.0%--0.7%1,42175.5%+3.2
2024LD gain from ConMax Wilkinson5.4%36.1%50.6%-6.4%1.6%7,21065.1%-10.4

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like Cheltenham

Five seats with similar demographic profiles to Cheltenham. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

Every figure on this page is computed from the sources below. Read the full methodology ›

Show full source list
  • 2024 general election results · UK Parliament Election Results portal and House of Commons Library briefing CBP-10009.
  • Notional 2019 results on 2024 boundaries · UK Parliament Election Results portal. Recalculated by Parliament; carries assumptions about how 2019 voters would have distributed across the redrawn boundaries.
  • Historic general election results (2010-2017) · House of Commons Library historic results files (on the boundaries in force at the time).
  • Ward-level GE2024 estimates · Britain Elects / New Statesman - article by Ben Walker, underlying spreadsheet. Modelled from constituency totals; average ~4pp per-ward MoE.
  • May 2026 council ward results · Democracy Club via PollCheck's locals 2026 dataset.
  • Earlier council ward results (2014-2024) · DCLEAPIL v1.0 (Jason Leman, drawing on Andrew Teale's LEAP dataset and Democracy Club).
  • Demographics · ONS Census 2021 (England and Wales), aggregated to constituency level using the ONS LSOA21 -> PCON24 best-fit lookup.
  • EU referendum 2016 estimates · Constituency-level Leave vote estimates (Hanretty 2017 method).
  • MP details and Cabinet roles · UK Parliament Members API. MP photos are fetched live from the same source.
  • Boundary geometry and lookups · ONS Open Geography Portal (PCON24 boundaries, LSOA21 boundaries, LSOA21-WD24-LAD24 best-fit lookup).
  • Current projection and trajectory · PollCheck's demographic swingometer applied to the rolling 7-poll average from aggregated GB polls. Not a true MRP - vote-share movements are applied through per-constituency sensitivity multipliers derived from demographic regressions.

If you spot a data issue, please let us know.