Constituency profile

Great Yarmouth

East of England · County constituency · Great Yarmouth borough

Rupert Lowe MP
Sitting MP

Rupert Lowe

Restore Britain

First elected July 2024

Current PollCheck projection

Region & type
East of England
County constituency, Great Yarmouth council
Last 5 GE winners
CCCCR
Conservative 4/5, Reform UK 1/5
EU referendum 2016
71.5% Leave
UK average 51.9%; +19.6pp above mean
Current outlook
Restore Britain +13.7pp
Vulnerability score 0/10 (Reform UK projected to lose)
SouthernStrong Leave areaWorking-class profile

About the Great Yarmouth constituency

Great Yarmouth is a county constituency in the East of England. The sitting MP is Rupert Lowe (Restore Britain), first elected in July 2024. At the 2024 general election, Reform UK won with 35.3% to 31.8% for Labour, a majority of 1,426 votes on a 55.6% turnout. PollCheck's current projection, at the seven-poll average, has Restore Britain on 36.9% and Labour on 23.2%, a margin of 13.7 points - a projected change of hands from Reform UK.

Who lives in Great Yarmouth? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
71.5%
UK average ~52%
Degree or above
18.2%
UK average ~34%
No qualifications
26.5%
UK average ~18%
Owner-occupied
61.8%
UK average ~63%
Renting (social + private)
37.7%
UK average ~36%
Median age
46.0
UK median ~40
Age 65+
28.6%
UK average ~19%
Age 18-34
26.1%
UK average ~28%

How did Great Yarmouth vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

RUK gain from Con · majority 1,426 votes (3.5pp) · turnout 55.6%

Current projection

If a general election were held today, at current poll average

Map of Great Yarmouth

Switch between GE2024 ward winners (modelled estimates, ~4pp average error) and a demographic view from the 2021 Census. Hover any area for detail. How the map is built ›

Council layer (not Westminster)

Great Yarmouth within Great Yarmouth

Great Yarmouth sits entirely within Great Yarmouth Council. Great Yarmouth was not itself in the 2026 election cycle, but the Norfolk County Council election was held on Thursday 7 May 2026; the county-division results covering this seat are shown below. About this layer ›

Council overlap

CouncilShare of seat
Great Yarmouth
60 LSOAs
100%

Norfolk County Council election, Thursday 7 May 2026

The county council is a separate tier of local government from the district council and from Westminster. These are the results for the county divisions covering this seat; vote shares are computed from the declared per-candidate ballots.

DivisionWinnerTop 3 vote sharesTurnout
BreydonGreat Yarmouth FirstGreat Yarmouth First 46% Ref 21% Con 15%49.5%
GorlestonGreat Yarmouth FirstGreat Yarmouth First 41% Ref 16% Grn 15%47.0%
LothinglandGreat Yarmouth FirstGreat Yarmouth First 43% Ref 21% Con 17%48.2%
MagdalenGreat Yarmouth FirstGreat Yarmouth First 50% Ref 19% Grn 13%41.5%
North Caister & OrmesbyGreat Yarmouth FirstGreat Yarmouth First 48% Ref 21% Con 11%53.2%
South Caister & BureGreat Yarmouth FirstGreat Yarmouth First 47% Ref 23% Grn 10%50.0%
The FleggsGreat Yarmouth FirstGreat Yarmouth First 42% Ref 20% Con 19%53.2%
Yarmouth Nelson & SouthtownGreat Yarmouth FirstGreat Yarmouth First 48% Grn 17% Ref 17%35.3%
Yarmouth North & CentralGreat Yarmouth FirstGreat Yarmouth First 51% Ref 17% Grn 12%35.4%

Recent council by-elections

Council ward by-elections held inside this seat, most recent first. The result column shows which party won; the share column shows the top three parties’ vote shares on the day.

DateWardResultTop 3 vote shares
1 Mar 2024Central and Northgate
Great Yarmouth
Lab HOLD—

Most recent council ward results

Latest council winner per ward - May 2026 results where the council voted, otherwise the most recent available result. How this table is sourced ›

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout
Bradwell NorthReform 34.7%vs Labour 32.2%2023 Conservative 53.1%vs Labour 46.9%-32.2%
Bradwell South and HoptonReform 35.6%vs Labour 29.2%2023 Conservative 49.3%vs Labour 42.2%-31.4%
Caister NorthReform 31.7%vs Conservative 31.3%2023 Conservative 57.0%vs Labour 34.6%-32.2%
Caister SouthReform 31.9%vs Conservative 30.1%2023 Conservative 58.2%vs Labour 41.8%-29.8%
Central and NorthgateLabour 35.0%vs Reform 34.3%2023 Labour 58.3%vs Conservative 29.0%-22.4%
ClaydonReform 39.4%vs Labour 33.1%2023 Labour 67.6%vs Conservative 32.4%-21.5%
East FleggReform 36.6%vs Conservative 30.2%2023 Conservative 57.6%vs Green 21.8%-32.4%
FleggburghReform 40.6%vs Conservative 24.1%2023 Independent 94.6%vs Conservative 3.1%-53.3%
GorlestonReform 34.3%vs Labour 32.3%2023 Conservative 50.9%vs Labour 36.1%-33.2%
LothinglandReform 38.4%vs Conservative 27.3%2023 Conservative 46.9%vs Labour 31.6%-32.2%
MagdalenLabour 37.1%vs Reform 37.0%2023 Labour 61.4%vs Conservative 27.5%-29.0%
NelsonLabour 37.4%vs Reform 34.1%2023 Labour 67.0%vs Conservative 28.1%-17.2%
OrmesbyReform 36.7%vs Conservative 29.1%2023 Conservative 47.9%vs Labour 26.5%-37.3%
Southtown and CobholmLabour 37.7%vs Reform 35.1%2023 Labour 62.3%vs Conservative 31.7%-19.3%
St AndrewsLabour 36.9%vs Reform 36.2%2023 Labour 65.8%vs Conservative 34.1%-25.0%
West FleggReform 35.9%vs Labour 28.7%2023 Conservative 63.5%vs Labour 36.5%-29.4%
Yarmouth NorthLabour 35.9%vs Conservative 28.2%2023 Conservative 45.0%vs Labour 43.7%-33.8%

Projection trajectory

PollCheck's projection for Great Yarmouth at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won Great Yarmouth at past general elections?

2024 and notional 2019 rows are on current boundaries; 2010-2017 rows are on the boundaries in force at the time. More on boundaries ›

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Con gain from LabBrandon Lewis33.2%43.1%14.4%4.8% UKIP1.0%3.5%4,27661.2%
2015Con holdBrandon Lewis29.1%42.9%2.3%23.1% UKIP2.2%0.4%6,15463.7%+2.5
2017Con holdBrandon Lewis36.1%54.1%2.2%6.3% UKIP1.3%-7,97361.8%-1.9
2019notionalConservative winnerBrandon Lewis 2019 MP, pre-review boundary25.1%65.8%3.8%-2.4%2.9%17,66362.0%+0.2
2024RUK gain from ConRupert Lowe31.8%24.6%2.7%35.3% Ref4.3%1.3%1,42655.6%-6.4

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like Great Yarmouth

Five seats with similar demographic profiles to Great Yarmouth. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

Every figure on this page is computed from the sources below. Read the full methodology ›

Show full source list
  • 2024 general election results · UK Parliament Election Results portal and House of Commons Library briefing CBP-10009.
  • Notional 2019 results on 2024 boundaries · UK Parliament Election Results portal. Recalculated by Parliament; carries assumptions about how 2019 voters would have distributed across the redrawn boundaries.
  • Historic general election results (2010-2017) · House of Commons Library historic results files (on the boundaries in force at the time).
  • Ward-level GE2024 estimates · Britain Elects / New Statesman - article by Ben Walker, underlying spreadsheet. Modelled from constituency totals; average ~4pp per-ward MoE.
  • May 2026 council ward results · Democracy Club via PollCheck's locals 2026 dataset.
  • Earlier council ward results (2014-2024) · DCLEAPIL v1.0 (Jason Leman, drawing on Andrew Teale's LEAP dataset and Democracy Club).
  • Demographics · ONS Census 2021 (England and Wales), aggregated to constituency level using the ONS LSOA21 -> PCON24 best-fit lookup.
  • EU referendum 2016 estimates · Constituency-level Leave vote estimates (Hanretty 2017 method).
  • MP details and Cabinet roles · UK Parliament Members API. MP photos are fetched live from the same source.
  • Boundary geometry and lookups · ONS Open Geography Portal (PCON24 boundaries, LSOA21 boundaries, LSOA21-WD24-LAD24 best-fit lookup).
  • Current projection and trajectory · PollCheck's demographic swingometer applied to the rolling 7-poll average from aggregated GB polls. Not a true MRP - vote-share movements are applied through per-constituency sensitivity multipliers derived from demographic regressions.

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