Constituency profile

Rugby

West Midlands · County constituency

John Slinger MP
Sitting MP

John Slinger

Labour

First elected July 2024

Current PollCheck projection

Region & type
West Midlands
County constituency
Last 5 GE winners
CCCCL
Conservative 4/5, Labour 1/5
EU referendum 2016
58.6% Leave
UK average 51.9%; +6.7pp above mean
Current outlook
Conservative +2.0pp
Vulnerability score 8/10 (Labour projected to lose)
MidlandsLeave-leaning

About the Rugby constituency

Rugby is a county constituency in the West Midlands, spanning parts of Rugby, Nuneaton and Bedworth and neighbouring councils. The sitting MP is John Slinger (Labour), first elected in July 2024.

At the 2024 general election, Labour won Rugby with 39.9% of the vote, ahead of the Conservatives on 30.8%, a majority of 4,428 votes. Turnout was 65.4%.

If a general election were held today, PollCheck's projection at the current seven-poll average has the Conservatives on 28.2% and Reform UK on 26.2% in Rugby, a margin of 2.0 points, a projected change from Labour since 2024. The projection updates automatically as new polls are added.

Demographically, Rugby is a Leave-leaning area (an estimated 58.6% voted Leave in 2016). About 33.6% of residents hold a degree, 67.2% of homes are owner-occupied, and the seat has a median age of about 40 (2021 Census).

Across the last 5 general elections on record, the seat has been won by the Conservatives 4 times, Labour 1 time (earlier years may be on predecessor boundaries).

Who lives in Rugby? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
58.6%
UK average ~52%
Degree or above
33.6%
UK average ~34%
No qualifications
16.4%
UK average ~18%
Owner-occupied
67.2%
UK average ~63%
Renting (social + private)
31.2%
UK average ~36%
Median age
40.4
UK median ~40
Age 65+
22.2%
UK average ~19%
Age 18-34
29.5%
UK average ~28%

How did Rugby vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Lab gain from Con · majority 4,428 votes (9.1pp) · turnout 65.4%

Current projection

If a general election were held today, at current poll average

Map of Rugby

Switch between ward-level 2024 election winners and a demographic view. Ward winners are Britain Elects' / New Statesman modelled estimates with an average ~4pp margin of error per ward. The demographic view splits the seat into small neighbourhoods (around 1,500 residents each, from the 2021 Census). Hover any area for detail.

Council layer (not Westminster)

Rugby within Rugby and Nuneaton and Bedworth

Rugby crosses multiple council boundaries: Rugby (94%), Nuneaton and Bedworth (6%). The figures below come from the council elections held on Thursday 7 May 2026 in each constituent council where they were held; for councils not in the 2026 election cycle the most recent available ward result is shown instead.

Council overlap

CouncilShare of seatProjection
Rugby
61 LSOAs
94%View projection ›
Nuneaton and Bedworth
4 LSOAs
6%View projection ›

Most recent council ward results

Latest council winner per ward. Where the council held a May 2026 election, those results are shown; otherwise we show the most recent available ward result (via DCLEAPIL, 2014-2024), or, where the seat was uncontested at the last election, the current sitting councillor from OpenCouncilData. The "Shift since GE2024" column is only computed for May 2026 results - earlier council votes pre-date the GE, so no directional shift is shown.

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout

Projection trajectory

PollCheck's projection for Rugby at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won Rugby at past general elections?

2024 result is on current boundaries. The 2019 row is the UK Parliament's notional recalculation onto the 2024 boundaries (directly comparable to 2024). The 2010, 2015 and 2017 rows are on the boundaries in force at the time and aren't directly comparable.

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Con gain from LabMark Pawsey31.4%44.0%19.9%0.9% UKIP1.0%2.9%6,00068.9%
2015Con holdMark Pawsey27.9%49.1%5.7%14.0% UKIP2.9%0.5%10,34568.4%-0.5
2017Con holdMark Pawsey38.3%54.3%5.6%-1.9%-8,21271.1%+2.7
2019notionalConservative winnerMark Pawsey 2019 MP, pre-review boundary31.1%57.3%8.3%-3.3%-13,39570.4%-0.7
2024Lab gain from ConJohn Slinger39.9%30.8%6.6%16.8% Ref5.2%0.7%4,42865.4%-5.0

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like Rugby

Five seats with similar demographic profiles to Rugby. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

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