Constituency profile

Salford

North West · Borough constituency · Salford borough

Rebecca Long Bailey MP
Sitting MP

Rebecca Long Bailey

Labour

First elected May 2015

Current PollCheck projection

Region & type
North West
Borough constituency, Salford council
Last 5 GE winners
LLLLL
Labour 5/5
EU referendum 2016
51.8% Leave
UK average 51.9%; -0.1pp below mean
Current outlook
Labour +11.8pp
vs Reform UK 26.9%
NorthernBrexit-marginal

About the Salford constituency

Salford is a borough constituency in the North West, covering most or all of Salford. The sitting MP is Rebecca Long Bailey (Labour), first elected in May 2015.

At the 2024 general election, Labour won Salford with 53.2% of the vote, ahead of Reform UK on 15.2%, a majority of 15,101 votes. Turnout was 47.5%.

If a general election were held today, PollCheck's projection at the current seven-poll average has Labour on 38.7% and Reform UK on 26.9% in Salford, a margin of 11.8 points. The projection updates automatically as new polls are added.

Demographically, Salford is closely divided in the 2016 EU referendum (an estimated 51.8% voted Leave in 2016). About 37.4% of residents hold a degree, 35.1% of homes are owner-occupied, and the seat has a median age of about 31 (2021 Census).

Across the most recent general elections on record here, the seat has been won by Labour each time.

Who lives in Salford? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
51.8%
UK average ~52%
Degree or above
37.4%
UK average ~34%
No qualifications
19.1%
UK average ~18%
Owner-occupied
35.1%
UK average ~63%
Renting (social + private)
64.0%
UK average ~36%
Median age
31.2
UK median ~40
Age 65+
12.4%
UK average ~19%
Age 18-34
49.2%
UK average ~28%

How did Salford vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Lab hold · majority 15,101 votes (38.0pp) · turnout 47.5%

Current projection

If a general election were held today, at current poll average

Map of Salford

Switch between ward-level 2024 election winners and a demographic view. Ward winners are Britain Elects' / New Statesman modelled estimates with an average ~4pp margin of error per ward. The demographic view splits the seat into small neighbourhoods (around 1,500 residents each, from the 2021 Census). Hover any area for detail.

Council layer (not Westminster)

Salford within Salford

The Westminster constituency of Salford sits entirely within Salford Council. Local council elections are a separate ballot from Westminster general elections - the figures below are from the council elections held on Thursday 7 May 2026.

Council overlap

CouncilShare of seatProjection
Salford
72 LSOAs
100%View projection ›

Most recent council ward results

Latest council winner per ward. Where the council held a May 2026 election, those results are shown; otherwise we show the most recent available ward result (via DCLEAPIL, 2014-2024), or, where the seat was uncontested at the last election, the current sitting councillor from OpenCouncilData. The "Shift since GE2024" column is only computed for May 2026 results - earlier council votes pre-date the GE, so no directional shift is shown.

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout

Projection trajectory

PollCheck's projection for Salford at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won Salford at past general elections?

2024 result is on current boundaries. The 2019 row is the UK Parliament's notional recalculation onto the 2024 boundaries (directly comparable to 2024). The 2010, 2015 and 2017 rows are on the boundaries in force at the time and aren't directly comparable.

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010predecessorLab holdHazel Blears Salford and Eccles MP40.1%20.5%26.3%2.6% UKIP-10.5%5,72555.0%
2015predecessorLab holdRebecca Long Bailey Salford and Eccles MP49.4%20.4%3.7%18.0% UKIP5.2%3.2%12,54158.2%+3.2
2017predecessorLab holdRebecca Long Bailey Salford and Eccles MP65.5%25.3%2.7%4.9% UKIP1.7%-19,13261.0%+2.8
2019notionalLabour winnerRebecca Long-Bailey Salford and Eccles MP, pre-review boundary57.4%23.3%6.2%-4.3%8.8%14,24857.9%
2024Lab holdRebecca Long-Bailey53.2%9.0%6.9%15.2% Ref13.1%2.6%15,10147.5%-10.4

Salford was created or substantially redrawn by the 2023 boundary review. Pre-2024 rows below are for the predecessor seat Salford and Eccles (the seat that covered most of this area), so vote shares and majorities aren’t directly comparable to the post-2024 figures.

Constituencies most like Salford

Five seats with similar demographic profiles to Salford. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

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