Constituency profile

Salford

North West · Borough constituency · Salford borough

Rebecca Long Bailey MP
Sitting MP

Rebecca Long Bailey

Labour

First elected May 2015

Current PollCheck projection

Region & type
North West
Borough constituency, Salford council
Last 5 GE winners
LLLLL
Labour 5/5
EU referendum 2016
51.8% Leave
UK average 51.9%; -0.1pp below mean
Current outlook
Labour +22.6pp
vs Reform UK 26.2%
NorthernBrexit-marginal

About the Salford constituency

Salford is a borough constituency in the North West. The sitting MP is Rebecca Long Bailey (Labour), first elected in May 2015. At the 2024 general election, Labour won with 53.2% to 15.2% for Reform UK, a majority of 15,101 votes on a 47.5% turnout. PollCheck's current projection, at the seven-poll average, has Labour on 48.8% and Reform UK on 26.2%, a margin of 22.6 points.

Who lives in Salford? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
51.8%
UK average ~52%
Degree or above
37.4%
UK average ~34%
No qualifications
19.1%
UK average ~18%
Owner-occupied
35.1%
UK average ~63%
Renting (social + private)
64.0%
UK average ~36%
Median age
31.2
UK median ~40
Age 65+
12.4%
UK average ~19%
Age 18-34
49.2%
UK average ~28%

How did Salford vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Lab hold · majority 15,101 votes (38.0pp) · turnout 47.5%

Current projection

If a general election were held today, at current poll average

Map of Salford

Switch between GE2024 ward winners (modelled estimates, ~4pp average error) and a demographic view from the 2021 Census. Hover any area for detail. How the map is built ›

Council layer (not Westminster)

Salford within Salford

Salford sits entirely within Salford Council. The figures below are from the council elections held on 7 May 2026. About this layer ›

Council overlap

CouncilShare of seatProjection
Salford
72 LSOAs
100%View projection ›

Most recent council ward results

Latest council winner per ward - May 2026 results where the council voted, otherwise the most recent available result. How this table is sourced ›

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout
Blackfriars & TrinityLabour 53.4%vs Green 16.9%May 2026 Green 52.6%vs Labour 18.4%
Labour→Green
+35.4pp
28.8%
BroughtonLabour 55.8%vs Reform 16.1%May 2026 Labour 32.7%vs Reform 32.5%
Labour share
-23.1pp
24.4%
ClaremontLabour 56.1%vs Reform 13.4%May 2026 Reform 38.0%vs Labour 32.1%
Labour→Reform
+24.4pp
40.0%
OrdsallLabour 52.6%vs Reform 15.1%May 2026 Green 40.1%vs Labour 27.5%
Labour→Green
+26.9pp
28.3%
Pendlebury & CliftonLabour 50.4%vs Reform 15.6%May 2026 Reform 49.7%vs Labour 23.1%
Labour→Reform
+30.7pp
36.3%
Pendleton & CharlestownLabour 52.5%vs Reform 16.8%May 2026 Reform 32.7%vs Labour 27.4%
Labour→Reform
+20.5pp
28.8%
QuaysLabour 49.9%vs Reform 14.8%May 2026 Green 42.4%vs Lib Dem 34.9%
Labour→Green
+34.6pp
25.4%
Swinton ParkLabour 54.9%vs Reform 14.2%May 2026 Reform 38.5%vs Labour 30.8%
Labour→Reform
+24.2pp
39.5%
Weaste & SeedleyLabour 51.6%vs Green 16.1%May 2026 Reform 33.3%vs Green 27.0%
Labour→Reform
+21.3pp
31.7%

Projection trajectory

PollCheck's projection for Salford at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won Salford at past general elections?

2024 and notional 2019 rows are on current boundaries; 2010-2017 rows are on the boundaries in force at the time. More on boundaries ›

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010predecessorLab holdHazel Blears Salford and Eccles MP40.1%20.5%26.3%2.6% UKIP-10.5%5,72555.0%
2015predecessorLab holdRebecca Long Bailey Salford and Eccles MP49.4%20.4%3.7%18.0% UKIP5.2%3.2%12,54158.2%+3.2
2017predecessorLab holdRebecca Long Bailey Salford and Eccles MP65.5%25.3%2.7%4.9% UKIP1.7%-19,13261.0%+2.8
2019notionalLabour winnerRebecca Long-Bailey Salford and Eccles MP, pre-review boundary57.4%23.3%6.2%-4.3%8.8%14,24857.9%
2024Lab holdRebecca Long-Bailey53.2%9.0%6.9%15.2% Ref13.1%2.6%15,10147.5%-10.4

Salford was created or substantially redrawn by the 2023 boundary review. Pre-2024 rows below are for the predecessor seat Salford and Eccles (the seat that covered most of this area), so vote shares and majorities aren’t directly comparable to the post-2024 figures.

Constituencies most like Salford

Five seats with similar demographic profiles to Salford. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

Every figure on this page is computed from the sources below. Read the full methodology ›

Show full source list
  • 2024 general election results · UK Parliament Election Results portal and House of Commons Library briefing CBP-10009.
  • Notional 2019 results on 2024 boundaries · UK Parliament Election Results portal. Recalculated by Parliament; carries assumptions about how 2019 voters would have distributed across the redrawn boundaries.
  • Historic general election results (2010-2017) · House of Commons Library historic results files (on the boundaries in force at the time).
  • Ward-level GE2024 estimates · Britain Elects / New Statesman - article by Ben Walker, underlying spreadsheet. Modelled from constituency totals; average ~4pp per-ward MoE.
  • May 2026 council ward results · Democracy Club via PollCheck's locals 2026 dataset.
  • Earlier council ward results (2014-2024) · DCLEAPIL v1.0 (Jason Leman, drawing on Andrew Teale's LEAP dataset and Democracy Club).
  • Demographics · ONS Census 2021 (England and Wales), aggregated to constituency level using the ONS LSOA21 -> PCON24 best-fit lookup.
  • EU referendum 2016 estimates · Constituency-level Leave vote estimates (Hanretty 2017 method).
  • MP details and Cabinet roles · UK Parliament Members API. MP photos are fetched live from the same source.
  • Boundary geometry and lookups · ONS Open Geography Portal (PCON24 boundaries, LSOA21 boundaries, LSOA21-WD24-LAD24 best-fit lookup).
  • Current projection and trajectory · PollCheck's demographic swingometer applied to the rolling 7-poll average from aggregated GB polls. Not a true MRP - vote-share movements are applied through per-constituency sensitivity multipliers derived from demographic regressions.

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