Constituency profile

South Holland and The Deepings

East Midlands · County constituency

Sir John Hayes MP
Sitting MP

Sir John Hayes

Conservative

First elected May 1997

Current PollCheck projection

Region & type
East Midlands
County constituency
Last 5 GE winners
CCCCC
Conservative 5/5
EU referendum 2016
71.1% Leave
UK average 51.9%; +19.2pp above mean
Current outlook
Reform UK +9.9pp
Vulnerability score 9/10 (Conservative projected to lose)
MidlandsStrong Leave areaWorking-class profile

About the South Holland and The Deepings constituency

South Holland and The Deepings is a county constituency in the East Midlands, spanning parts of South Holland, South Kesteven and neighbouring councils. The sitting MP is Sir John Hayes (Conservative), first elected in May 1997.

At the 2024 general election, the Conservatives won South Holland and The Deepings with 38.0% of the vote, ahead of Reform UK on 23.1%, a majority of 6,856 votes. Turnout was 58.5%.

If a general election were held today, PollCheck's projection at the current seven-poll average has Reform UK on 40.8% and the Conservatives on 30.9% in South Holland and The Deepings, a margin of 9.9 points, a projected change from the Conservatives since 2024. The projection updates automatically as new polls are added.

Demographically, South Holland and The Deepings is a strongly Leave-voting area (an estimated 71.1% voted Leave in 2016). About 21.4% of residents hold a degree, 70.3% of homes are owner-occupied, and the seat has a median age of about 46 (2021 Census).

Across the most recent general elections on record here, the seat has been won by the Conservatives each time.

Who lives in South Holland and The Deepings? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
71.1%
UK average ~52%
Degree or above
21.4%
UK average ~34%
No qualifications
23.2%
UK average ~18%
Owner-occupied
70.3%
UK average ~63%
Renting (social + private)
28.5%
UK average ~36%
Median age
46.3
UK median ~40
Age 65+
28.4%
UK average ~19%
Age 18-34
25.0%
UK average ~28%

How did South Holland and The Deepings vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Con hold · majority 6,856 votes (14.9pp) · turnout 58.5%

Current projection

If a general election were held today, at current poll average

Map of South Holland and The Deepings

Switch between ward-level 2024 election winners and a demographic view. Ward winners are Britain Elects' / New Statesman modelled estimates with an average ~4pp margin of error per ward. The demographic view splits the seat into small neighbourhoods (around 1,500 residents each, from the 2021 Census). Hover any area for detail.

Council layer (not Westminster)

South Holland and The Deepings within South Holland and South Kesteven

South Holland and The Deepings crosses multiple council boundaries: South Holland (85%), South Kesteven (15%). English councils rotate their election cycles and none of the constituent councils were due to vote in 2026, so the figures below show the most recent ward result available for each ward.

Council overlap

CouncilShare of seat
South Holland
51 LSOAs
85%
South Kesteven
9 LSOAs
15%

Most recent council ward results

Latest council winner per ward. Where the council held a May 2026 election, those results are shown; otherwise we show the most recent available ward result (via DCLEAPIL, 2014-2024), or, where the seat was uncontested at the last election, the current sitting councillor from OpenCouncilData. The "Shift since GE2024" column is only computed for May 2026 results - earlier council votes pre-date the GE, so no directional shift is shown.

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout

Projection trajectory

PollCheck's projection for South Holland and The Deepings at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won South Holland and The Deepings at past general elections?

2024 result is on current boundaries. The 2019 row is the UK Parliament's notional recalculation onto the 2024 boundaries (directly comparable to 2024). The 2010, 2015 and 2017 rows are on the boundaries in force at the time and aren't directly comparable.

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Con holdJohn Hayes14.0%59.1%15.5%6.5% UKIP1.4%3.6%21,88065.8%
2015Con holdJohn Hayes12.4%59.6%3.0%21.8% UKIP3.2%-18,56764.4%-1.4
2017Con holdJohn Hayes20.4%69.9%2.8%4.3% UKIP1.8%0.7%24,89765.9%+1.5
2019notionalConservative winnerJohn Hayes 2019 MP, pre-review boundary13.2%75.9%6.6%-3.3%1.0%30,83864.6%-1.3
2024Con holdJohn Hayes19.8%38.0%4.2%23.1% Ref3.9%11.0%6,85658.5%-6.1

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like South Holland and The Deepings

Five seats with similar demographic profiles to South Holland and The Deepings. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

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