Constituency profile

South West Wiltshire

South West · County constituency · Wiltshire borough

Dr Andrew Murrison MP
Sitting MP

Dr Andrew Murrison

Conservative

First elected June 2001

Current PollCheck projection

Region & type
South West
County constituency, Wiltshire council
Last 5 GE winners
CCCCC
Conservative 5/5
EU referendum 2016
56.9% Leave
UK average 51.9%; +5.0pp above mean
Current outlook
Reform UK +0.6pp
Vulnerability score 5/10 (Conservative projected to lose)
SouthernLeave-leaning

About the South West Wiltshire constituency

South West Wiltshire is a county constituency in the South West. The sitting MP is Dr Andrew Murrison (Conservative), first elected in June 2001. At the 2024 general election, the Conservatives won with 33.8% to 26.8% for Labour, a majority of 3,243 votes on a 63.2% turnout. PollCheck's current projection, at the seven-poll average, has Reform UK on 32.2% and the Conservatives on 31.6%, a margin of 0.6 points - a projected change of hands from the Conservatives.

Who lives in South West Wiltshire? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
56.9%
UK average ~52%
Degree or above
28.6%
UK average ~34%
No qualifications
16.8%
UK average ~18%
Owner-occupied
67.5%
UK average ~63%
Renting (social + private)
31.7%
UK average ~36%
Median age
44.9
UK median ~40
Age 65+
26.6%
UK average ~19%
Age 18-34
26.2%
UK average ~28%

How did South West Wiltshire vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Con hold · majority 3,243 votes (7.0pp) · turnout 63.2%

Current projection

If a general election were held today, at current poll average

Map of South West Wiltshire

Switch between GE2024 ward winners (modelled estimates, ~4pp average error) and a demographic view from the 2021 Census. Hover any area for detail. How the map is built ›

Council layer (not Westminster)

South West Wiltshire within Wiltshire

South West Wiltshire sits entirely within Wiltshire Council. Wiltshire was not due to vote in 2026, so the figures below are the most recent ward results available. About this layer ›

Council overlap

CouncilShare of seat
Wiltshire
58 LSOAs
100%

Most recent council ward results

Latest council winner per ward - May 2026 results where the council voted, otherwise the most recent available result. How this table is sourced ›

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout
EthanduneConservative 42.2%vs Labour 26.5%2021 Conservative 66.6%vs Green 20.7%-43.2%
HilpertonLabour 34.2%vs Conservative 25.5%2021 Independent 78.0%vs Conservative 12.6%-44.0%
MereConservative 32.4%vs Labour 24.6%2021 Independent 72.7%vs Conservative 13.3%-51.4%
SouthwickConservative 43.8%vs Labour 24.9%2021 Conservative 72.3%vs Lib Dem 14.1%-42.5%
Trowbridge AdcroftConservative 35.5%vs Labour 22.4%2021 Conservative 48.6%vs Lib Dem 37.3%-35.2%
Trowbridge CentralLabour 28.3%vs Conservative 27.9%2021 Lib Dem 40.9%vs Conservative 29.2%-31.5%
Trowbridge DrynhamConservative 31.6%vs Labour 28.0%2021 Conservative 50.7%vs Lib Dem 44.2%-32.3%
Trowbridge GroveConservative 33.4%vs Labour 23.7%2021 Lib Dem 41.7%vs Conservative 39.1%-34.3%
Trowbridge LambrokLabour 29.4%vs Conservative 28.2%2021 Lib Dem 62.5%vs Conservative 31.4%-36.6%
Trowbridge ParkConservative 40.1%vs Labour 20.7%2021 Conservative 54.2%vs Lib Dem 26.8%-33.1%
Trowbridge PaxcroftConservative 31.8%vs Labour 27.0%2021 Lib Dem 53.9%vs Conservative 46.1%-33.3%
Warminster BroadwayConservative 37.3%vs Labour 29.1%2021 Conservative 52.4%vs Independent 23.5%-33.6%
Warminster EastConservative 35.5%vs Labour 30.8%2021 Conservative 45.0%vs Independent 39.1%-35.0%
Warminster North & RuralConservative 35.3%vs Labour 26.6%2021 Conservative 69.7%vs Lib Dem 30.3%-32.9%
Warminster WestConservative 34.6%vs Labour 28.2%2021 Conservative 60.7%vs Independent 24.6%-30.1%
Westbury EastConservative 29.9%vs Lib Dem 24.5%2021 Lib Dem 62.9%vs Conservative 29.3%-37.0%
Westbury NorthLabour 32.4%vs Conservative 25.1%2021 Lib Dem 59.8%vs Conservative 28.3%-27.9%
Westbury WestConservative 28.6%vs Labour 25.4%2021 Independent 52.0%vs Conservative 24.0%-27.9%
Wylye ValleyConservative 42.2%vs Labour 26.1%2021 Conservative 66.3%vs Green 17.6%-44.4%

Projection trajectory

PollCheck's projection for South West Wiltshire at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won South West Wiltshire at past general elections?

2024 and notional 2019 rows are on current boundaries; 2010-2017 rows are on the boundaries in force at the time. More on boundaries ›

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Con holdAndrew Murrison11.5%51.7%30.5%5.5% UKIP-0.9%10,36768.4%
2015Con holdAndrew Murrison13.5%52.7%10.6%17.5% UKIP5.8%-18,16870.7%+2.3
2017Con holdAndrew Murrison26.5%60.0%9.8%-2.6%1.1%18,32671.2%+0.5
2019notionalConservative winnerAndrew Murrison 2019 MP, pre-review boundary21.5%58.3%16.5%-3.7%-17,37866.0%-5.2
2024Con holdAndrew Murrison26.8%33.8%15.6%17.0% Ref4.9%1.9%3,24363.2%-2.8

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like South West Wiltshire

Five seats with similar demographic profiles to South West Wiltshire. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

Every figure on this page is computed from the sources below. Read the full methodology ›

Show full source list
  • 2024 general election results · UK Parliament Election Results portal and House of Commons Library briefing CBP-10009.
  • Notional 2019 results on 2024 boundaries · UK Parliament Election Results portal. Recalculated by Parliament; carries assumptions about how 2019 voters would have distributed across the redrawn boundaries.
  • Historic general election results (2010-2017) · House of Commons Library historic results files (on the boundaries in force at the time).
  • Ward-level GE2024 estimates · Britain Elects / New Statesman - article by Ben Walker, underlying spreadsheet. Modelled from constituency totals; average ~4pp per-ward MoE.
  • May 2026 council ward results · Democracy Club via PollCheck's locals 2026 dataset.
  • Earlier council ward results (2014-2024) · DCLEAPIL v1.0 (Jason Leman, drawing on Andrew Teale's LEAP dataset and Democracy Club).
  • Demographics · ONS Census 2021 (England and Wales), aggregated to constituency level using the ONS LSOA21 -> PCON24 best-fit lookup.
  • EU referendum 2016 estimates · Constituency-level Leave vote estimates (Hanretty 2017 method).
  • MP details and Cabinet roles · UK Parliament Members API. MP photos are fetched live from the same source.
  • Boundary geometry and lookups · ONS Open Geography Portal (PCON24 boundaries, LSOA21 boundaries, LSOA21-WD24-LAD24 best-fit lookup).
  • Current projection and trajectory · PollCheck's demographic swingometer applied to the rolling 7-poll average from aggregated GB polls. Not a true MRP - vote-share movements are applied through per-constituency sensitivity multipliers derived from demographic regressions.

If you spot a data issue, please let us know.