Constituency profile

Stoke-on-Trent South

West Midlands · County constituency

Dr Allison Gardner MP
Sitting MP

Dr Allison Gardner

Labour

First elected July 2024

Current PollCheck projection

Region & type
West Midlands
County constituency
Last 5 GE winners
LLCCL
Labour 3/5, Conservative 2/5
EU referendum 2016
71.1% Leave
UK average 51.9%; +19.2pp above mean
Current outlook
Reform UK +2.7pp
Vulnerability score 7/10 (Labour projected to lose)
MidlandsStrong Leave areaWorking-class profile

About the Stoke-on-Trent South constituency

Stoke-on-Trent South is a county constituency in the West Midlands. The sitting MP is Dr Allison Gardner (Labour), first elected in July 2024. At the 2024 general election, Labour won with 34.7% to 33.2% for the Conservatives, a majority of 627 votes on a 58.5% turnout. PollCheck's current projection, at the seven-poll average, has Reform UK on 32.3% and Labour on 29.6%, a margin of 2.7 points - a projected change of hands from Labour.

Who lives in Stoke-on-Trent South? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
71.1%
UK average ~52%
Degree or above
25.9%
UK average ~34%
No qualifications
22.9%
UK average ~18%
Owner-occupied
70.1%
UK average ~63%
Renting (social + private)
29.3%
UK average ~36%
Median age
43.7
UK median ~40
Age 65+
27.0%
UK average ~19%
Age 18-34
26.3%
UK average ~28%

How did Stoke-on-Trent South vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Lab gain from Con · majority 627 votes (1.5pp) · turnout 58.5%

Current projection

If a general election were held today, at current poll average

Map of Stoke-on-Trent South

Switch between GE2024 ward winners (modelled estimates, ~4pp average error) and a demographic view from the 2021 Census. Hover any area for detail. How the map is built ›

Council layer (not Westminster)

Stoke-on-Trent South within Stoke-on-Trent and Stafford and 1 other council

Stoke-on-Trent South crosses council boundaries: Stoke-on-Trent (72%), Stafford (16%), Staffordshire Moorlands (12%). None of the constituent councils were due to vote in 2026, so the figures below are the most recent ward results available. About this layer ›

Council overlap

CouncilShare of seat
Stoke-on-Trent
44 LSOAs
72%
Stafford
10 LSOAs
16%
Staffordshire Moorlands
7 LSOAs
12%

Recent council by-elections

Council ward by-elections held inside this seat, most recent first. The result column shows which party won; the share column shows the top three parties’ vote shares on the day.

DateWardResultTop 3 vote shares
9 May 2024Meir North
Stoke-on-Trent
Lab HOLD—

Most recent council ward results

Latest council winner per ward - May 2026 results where the council voted, otherwise the most recent available result. How this table is sourced ›

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout
BarlastonConservative 38.1%vs Labour 28.8%2023 Conservative 54.0%vs Labour 30.7%-30.1%
BlurtonLabour 35.8%vs Conservative 33.6%2023 Conservative 52.9%vs Labour 37.2%-28.0%
CheckleyConservative 33.0%vs Labour 28.6%2023 Independent 39.9%vs Conservative 37.2%-42.6%
Dresden & FlorenceLabour 39.1%vs Conservative 28.7%2023 Others 49.5%vs Labour 40.2%-27.1%
ForsbrookLabour 32.9%vs Conservative 30.1%2023 Conservative 56.6%vs Labour 15.7%-42.5%
FulfordConservative 31.9%vs Labour 27.8%2023 Lib Dem 44.1%vs Conservative 42.9%-34.3%
Hanford, Newstead & TrenthamConservative 36.8%vs Labour 34.9%2023 Conservative 57.6%vs Labour 32.0%-33.4%
HollybushLabour 42.3%vs Conservative 28.2%2023 Labour 55.2%vs Conservative 34.4%-24.9%
Lightwood North & NormacotLabour 39.3%vs Conservative 35.0%2023 Conservative 57.0%vs Labour 43.0%-60.1%
Longton & Meir Hay SouthLabour 40.1%vs Conservative 30.1%2023 Labour 55.5%vs Conservative 44.5%-26.8%
Meir Hay North, Parkhall & Weston CoyneyLabour 32.8%vs Conservative 29.7%2023 Conservative 61.8%vs Labour 38.2%-23.9%
Meir NorthLabour 39.9%vs Reform 24.8%2023 Labour 52.3%vs Others 30.1%-18.8%
Meir ParkConservative 44.2%vs Labour 28.0%2023 Conservative 73.5%vs Labour 19.4%-33.1%
Meir SouthLabour 38.8%vs Conservative 29.1%2023 Conservative 52.5%vs Labour 47.5%-29.3%
Swynnerton & OultonConservative 34.0%vs Labour 31.6%2023 Conservative 39.6%vs Labour 25.3%-39.0%

Projection trajectory

PollCheck's projection for Stoke-on-Trent South at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won Stoke-on-Trent South at past general elections?

2024 and notional 2019 rows are on current boundaries; 2010-2017 rows are on the boundaries in force at the time. More on boundaries ›

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Lab holdRobert Flello38.8%28.4%15.9%3.4% UKIP-13.6%4,13058.6%
2015Lab holdRobert Flello39.2%32.7%3.3%21.2% UKIP2.6%1.0%2,53957.4%-1.2
2017Con gain from LabJack Brereton47.5%49.1%1.9%-1.5%-66363.1%+5.7
2019notionalConservative winnerJack Brereton 2019 MP, pre-review boundary29.6%62.5%6.2%-1.6%0.1%15,39367.0%+3.9
2024Lab gain from ConAllison Gardner34.7%33.2%3.9%21.6% Ref2.9%3.6%62758.5%-8.5

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like Stoke-on-Trent South

Five seats with similar demographic profiles to Stoke-on-Trent South. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

Every figure on this page is computed from the sources below. Read the full methodology ›

Show full source list
  • 2024 general election results · UK Parliament Election Results portal and House of Commons Library briefing CBP-10009.
  • Notional 2019 results on 2024 boundaries · UK Parliament Election Results portal. Recalculated by Parliament; carries assumptions about how 2019 voters would have distributed across the redrawn boundaries.
  • Historic general election results (2010-2017) · House of Commons Library historic results files (on the boundaries in force at the time).
  • Ward-level GE2024 estimates · Britain Elects / New Statesman - article by Ben Walker, underlying spreadsheet. Modelled from constituency totals; average ~4pp per-ward MoE.
  • May 2026 council ward results · Democracy Club via PollCheck's locals 2026 dataset.
  • Earlier council ward results (2014-2024) · DCLEAPIL v1.0 (Jason Leman, drawing on Andrew Teale's LEAP dataset and Democracy Club).
  • Demographics · ONS Census 2021 (England and Wales), aggregated to constituency level using the ONS LSOA21 -> PCON24 best-fit lookup.
  • EU referendum 2016 estimates · Constituency-level Leave vote estimates (Hanretty 2017 method).
  • MP details and Cabinet roles · UK Parliament Members API. MP photos are fetched live from the same source.
  • Boundary geometry and lookups · ONS Open Geography Portal (PCON24 boundaries, LSOA21 boundaries, LSOA21-WD24-LAD24 best-fit lookup).
  • Current projection and trajectory · PollCheck's demographic swingometer applied to the rolling 7-poll average from aggregated GB polls. Not a true MRP - vote-share movements are applied through per-constituency sensitivity multipliers derived from demographic regressions.

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