Constituency profile

West Worcestershire

West Midlands · County constituency

Dame Harriett Baldwin MP
Sitting MP

Dame Harriett Baldwin

Conservative

First elected May 2010

Current PollCheck projection

Region & type
West Midlands
County constituency
Last 5 GE winners
CCCCC
Conservative 5/5
EU referendum 2016
52.5% Leave
UK average 51.9%; +0.6pp above mean
Current outlook
Conservative +4.8pp
vs Reform UK 27.6%
MidlandsBrexit-marginal

About the West Worcestershire constituency

West Worcestershire is a county constituency in the West Midlands, spanning parts of Malvern Hills, Wychavon and neighbouring councils. The sitting MP is Dame Harriett Baldwin (Conservative), first elected in May 2010.

At the 2024 general election, the Conservatives won West Worcestershire with 36.2% of the vote, ahead of the Liberal Democrats on 24.2%, a majority of 6,547 votes. Turnout was 69.0%.

If a general election were held today, PollCheck's projection at the current seven-poll average has the Conservatives on 32.4% and Reform UK on 27.6% in West Worcestershire, a margin of 4.8 points. The projection updates automatically as new polls are added.

Demographically, West Worcestershire is closely divided in the 2016 EU referendum (an estimated 52.5% voted Leave in 2016). About 38.5% of residents hold a degree, 71.1% of homes are owner-occupied, and the seat has a median age of about 51 (2021 Census).

Across the most recent general elections on record here, the seat has been won by the Conservatives each time.

Who lives in West Worcestershire? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
52.5%
UK average ~52%
Degree or above
38.5%
UK average ~34%
No qualifications
14.7%
UK average ~18%
Owner-occupied
71.1%
UK average ~63%
Renting (social + private)
27.6%
UK average ~36%
Median age
51.2
UK median ~40
Age 65+
33.2%
UK average ~19%
Age 18-34
21.4%
UK average ~28%

How did West Worcestershire vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Con hold · majority 6,547 votes (12.0pp) · turnout 69.0%

Current projection

If a general election were held today, at current poll average

Map of West Worcestershire

Switch between ward-level 2024 election winners and a demographic view. Ward winners are Britain Elects' / New Statesman modelled estimates with an average ~4pp margin of error per ward. The demographic view splits the seat into small neighbourhoods (around 1,500 residents each, from the 2021 Census). Hover any area for detail.

Council layer (not Westminster)

West Worcestershire within Malvern Hills and Wychavon

West Worcestershire crosses multiple council boundaries: Malvern Hills (78%), Wychavon (22%). English councils rotate their election cycles and none of the constituent councils were due to vote in 2026, so the figures below show the most recent ward result available for each ward.

Council overlap

CouncilShare of seat
Malvern Hills
45 LSOAs
78%
Wychavon
13 LSOAs
22%

Recent council by-elections

Council ward by-elections held inside this seat, most recent first. The result column shows which party won; the share column shows the top three parties’ vote shares on the day.

DateWardResultTop 3 vote shares
21 May 2026Alfrick, Leigh & Rushwick
Malvern Hills
LD GAIN from LocalLD 26% Con 22% Other 22%
30 Apr 2026Tenbury
Malvern Hills
Ref GAIN from ConRef 45% Con 30% LD 13%

Most recent council ward results

Latest council winner per ward. Where the council held a May 2026 election, those results are shown; otherwise we show the most recent available ward result (via DCLEAPIL, 2014-2024), or, where the seat was uncontested at the last election, the current sitting councillor from OpenCouncilData. The "Shift since GE2024" column is only computed for May 2026 results - earlier council votes pre-date the GE, so no directional shift is shown.

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout

Projection trajectory

PollCheck's projection for West Worcestershire at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won West Worcestershire at past general elections?

2024 result is on current boundaries. The 2019 row is the UK Parliament's notional recalculation onto the 2024 boundaries (directly comparable to 2024). The 2010, 2015 and 2017 rows are on the boundaries in force at the time and aren't directly comparable.

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Con holdHarriett Baldwin6.8%50.3%37.8%3.9% UKIP1.2%-6,75474.3%
2015Con holdHarriett Baldwin13.4%56.1%9.7%14.4% UKIP6.5%-22,57873.7%-0.6
2017Con holdHarriett Baldwin23.7%61.5%9.4%2.6% UKIP2.8%-21,32875.9%+2.2
2019notionalConservative winnerHarriett Baldwin 2019 MP, pre-review boundary16.5%60.7%18.1%-4.7%-24,49975.1%-0.8
2024Con holdHarriett Baldwin15.2%36.2%24.2%14.4% Ref9.3%0.7%6,54769.0%-6.1

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like West Worcestershire

Five seats with similar demographic profiles to West Worcestershire. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

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