Constituency profile

North Shropshire

West Midlands · County constituency · Shropshire borough

Helen Morgan MP
Sitting MP

Helen Morgan

Liberal Democrat

First elected December 2021

Current PollCheck projection

Region & type
West Midlands
County constituency, Shropshire council
Last 5 GE winners
CCCCLD
Conservative 4/5, Liberal Democrats 1/5
EU referendum 2016
59.9% Leave
UK average 51.9%; +8.0pp above mean
Current outlook
Liberal Democrats +24.0pp
vs Reform UK 26.7%
MidlandsLeave-leaning

About the North Shropshire constituency

North Shropshire is a county constituency in the West Midlands. The sitting MP is Helen Morgan (Liberal Democrat), first elected in December 2021. At the 2024 general election, the Liberal Democrats won with 52.9% to 22.0% for the Conservatives, a majority of 15,311 votes on a 63.9% turnout. PollCheck's current projection, at the seven-poll average, has the Liberal Democrats on 50.7% and Reform UK on 26.7%, a margin of 24.0 points.

Who lives in North Shropshire? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
59.9%
UK average ~52%
Degree or above
29.9%
UK average ~34%
No qualifications
17.8%
UK average ~18%
Owner-occupied
69.2%
UK average ~63%
Renting (social + private)
30.0%
UK average ~36%
Median age
48.0
UK median ~40
Age 65+
29.2%
UK average ~19%
Age 18-34
24.1%
UK average ~28%

How did North Shropshire vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

LD gain from Con · majority 15,311 votes (30.9pp) · turnout 63.9%

Current projection

If a general election were held today, at current poll average

Map of North Shropshire

Switch between GE2024 ward winners (modelled estimates, ~4pp average error) and a demographic view from the 2021 Census. Hover any area for detail. How the map is built ›

Council layer (not Westminster)

North Shropshire within Shropshire

North Shropshire sits entirely within Shropshire Council. Shropshire was not due to vote in 2026, so the figures below are the most recent ward results available. About this layer ›

Council overlap

CouncilShare of seat
Shropshire
63 LSOAs
100%

Most recent council ward results

Latest council winner per ward - May 2026 results where the council voted, otherwise the most recent available result. How this table is sourced ›

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout
Ellesmere UrbanLib Dem 49.0%vs Conservative 23.5%2021 Conservative 51.8%vs Labour 40.0%-30.2%
Gobowen, Selattyn and Weston RhynLib Dem 50.9%vs Conservative 23.0%2021 Conservative 57.2%vs Labour 22.6%-32.4%
LlanymynechLib Dem 53.3%vs Conservative 22.7%2021 Conservative 48.5%vs Lib Dem 38.7%-36.1%
Market Drayton EastLib Dem 52.1%vs Conservative 22.2%2021 Conservative 58.3%vs Independent 27.2%-34.8%
Market Drayton WestLib Dem 52.5%vs Conservative 19.1%2021 Conservative 45.1%vs Independent 42.3%-27.2%
Oswestry EastLib Dem 41.4%vs Conservative 25.1%2021 Conservative 52.3%vs Green 31.9%-25.9%
Oswestry SouthLib Dem 53.5%vs Conservative 18.9%2021 Green 55.7%vs Conservative 44.3%-40.9%
Oswestry WestLib Dem 49.7%vs Conservative 20.3%2021 Green 53.7%vs Conservative 36.0%-35.7%
PreesLib Dem 51.0%vs Conservative 24.0%2021 Conservative 76.5%vs Lib Dem 23.5%-36.7%
Ruyton and BaschurchLib Dem 53.3%vs Conservative 24.5%2021 Conservative 47.5%vs Lib Dem 41.0%-41.0%
ShawburyLib Dem 54.8%vs Conservative 21.5%2021 Conservative 60.4%vs Lib Dem 39.6%-35.0%
St Martin'sLib Dem 52.8%vs Conservative 21.5%2021 Conservative 58.4%vs Labour 41.6%-32.3%
St OswaldLib Dem 52.9%vs Conservative 21.8%2021 Conservative 58.6%vs Green 41.4%-36.9%
The MeresLib Dem 55.2%vs Conservative 23.3%2021 Conservative 50.7%vs Lib Dem 49.3%-44.5%
WemLib Dem 62.2%vs Conservative 17.0%2021 Conservative 46.7%vs Independent 29.9%-43.8%
Whitchurch NorthLib Dem 52.4%vs Conservative 24.8%2021 Conservative 59.1%vs Lib Dem 36.2%-29.9%
Whitchurch SouthLib Dem 52.2%vs Conservative 24.7%2021 Conservative 63.0%vs Lib Dem 37.0%-28.9%
WhittingtonLib Dem 57.3%vs Conservative 20.7%2021 Conservative 51.4%vs Lib Dem 48.6%-37.7%

Projection trajectory

PollCheck's projection for North Shropshire at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won North Shropshire at past general elections?

2024 and notional 2019 rows are on current boundaries; 2010-2017 rows are on the boundaries in force at the time. More on boundaries ›

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Con holdOwen Paterson18.1%51.5%20.9%4.7% UKIP1.6%3.2%15,82865.7%
2015Con holdOwen Paterson20.1%51.4%6.0%17.6% UKIP4.9%-16,49466.7%+1.0
2017Con holdOwen Paterson31.1%60.5%5.3%-3.1%-16,35569.0%+2.3
2019notionalConservative winnerOwen Paterson 2019 MP, pre-review boundary22.4%61.7%10.4%-3.3%2.2%20,54367.8%-1.2
2024LD gain from ConHelen Morgan6.9%22.0%52.9%15.5% Ref2.5%0.3%15,31163.9%-3.9

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like North Shropshire

Five seats with similar demographic profiles to North Shropshire. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

Every figure on this page is computed from the sources below. Read the full methodology ›

Show full source list
  • 2024 general election results · UK Parliament Election Results portal and House of Commons Library briefing CBP-10009.
  • Notional 2019 results on 2024 boundaries · UK Parliament Election Results portal. Recalculated by Parliament; carries assumptions about how 2019 voters would have distributed across the redrawn boundaries.
  • Historic general election results (2010-2017) · House of Commons Library historic results files (on the boundaries in force at the time).
  • Ward-level GE2024 estimates · Britain Elects / New Statesman - article by Ben Walker, underlying spreadsheet. Modelled from constituency totals; average ~4pp per-ward MoE.
  • May 2026 council ward results · Democracy Club via PollCheck's locals 2026 dataset.
  • Earlier council ward results (2014-2024) · DCLEAPIL v1.0 (Jason Leman, drawing on Andrew Teale's LEAP dataset and Democracy Club).
  • Demographics · ONS Census 2021 (England and Wales), aggregated to constituency level using the ONS LSOA21 -> PCON24 best-fit lookup.
  • EU referendum 2016 estimates · Constituency-level Leave vote estimates (Hanretty 2017 method).
  • MP details and Cabinet roles · UK Parliament Members API. MP photos are fetched live from the same source.
  • Boundary geometry and lookups · ONS Open Geography Portal (PCON24 boundaries, LSOA21 boundaries, LSOA21-WD24-LAD24 best-fit lookup).
  • Current projection and trajectory · PollCheck's demographic swingometer applied to the rolling 7-poll average from aggregated GB polls. Not a true MRP - vote-share movements are applied through per-constituency sensitivity multipliers derived from demographic regressions.

If you spot a data issue, please let us know.