Constituency profile

Stoke-on-Trent Central

West Midlands · Borough constituency · Stoke-on-Trent borough

Gareth Snell MP
Sitting MP

Gareth Snell

Labour (Co-op)

First elected July 2024

Current PollCheck projection

Region & type
West Midlands
Borough constituency, Stoke-on-Trent council
Last 5 GE winners
LLLCL
Labour 4/5, Conservative 1/5
EU referendum 2016
64.8% Leave
UK average 51.9%; +12.9pp above mean
Current outlook
Reform UK +4.2pp
Vulnerability score 8/10 (Labour projected to lose)
MidlandsStrong Leave areaWorking-class profile

About the Stoke-on-Trent Central constituency

Stoke-on-Trent Central is a borough constituency in the West Midlands, covering most or all of Stoke-on-Trent. The sitting MP is Gareth Snell (Labour (Co-op)), first elected in July 2024.

At the 2024 general election, Labour won Stoke-on-Trent Central with 42.4% of the vote, ahead of Reform UK on 24.2%, a majority of 6,409 votes. Turnout was 47.8%.

If a general election were held today, PollCheck's projection at the current seven-poll average has Reform UK on 35.4% and Labour on 31.2% in Stoke-on-Trent Central, a margin of 4.2 points, a projected change from Labour since 2024. The projection updates automatically as new polls are added.

Demographically, Stoke-on-Trent Central is a strongly Leave-voting area (an estimated 64.8% voted Leave in 2016). About 22.3% of residents hold a degree, 50.9% of homes are owner-occupied, and the seat has a median age of about 36 (2021 Census).

Across the last 5 general elections on record, the seat has been won by Labour 4 times, the Conservatives 1 time (earlier years may be on predecessor boundaries).

Who lives in Stoke-on-Trent Central? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
64.8%
UK average ~52%
Degree or above
22.3%
UK average ~34%
No qualifications
25.6%
UK average ~18%
Owner-occupied
50.9%
UK average ~63%
Renting (social + private)
48.3%
UK average ~36%
Median age
36.3
UK median ~40
Age 65+
18.4%
UK average ~19%
Age 18-34
36.2%
UK average ~28%

How did Stoke-on-Trent Central vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Lab gain from Con · majority 6,409 votes (18.2pp) · turnout 47.8%

Current projection

If a general election were held today, at current poll average

Map of Stoke-on-Trent Central

Switch between ward-level 2024 election winners and a demographic view. Ward winners are Britain Elects' / New Statesman modelled estimates with an average ~4pp margin of error per ward. The demographic view splits the seat into small neighbourhoods (around 1,500 residents each, from the 2021 Census). Hover any area for detail.

Council layer (not Westminster)

Stoke-on-Trent Central within Stoke-on-Trent

The Westminster constituency of Stoke-on-Trent Central sits entirely within Stoke-on-Trent Council. Local council elections are a separate ballot from Westminster general elections - English councils rotate their election cycles and Stoke-on-Trent was not due to vote in 2026, so the figures below show the most recent council ward results available.

Council overlap

CouncilShare of seat
Stoke-on-Trent
73 LSOAs
100%

Recent council by-elections

Council ward by-elections held inside this seat, most recent first. The result column shows which party won; the share column shows the top three parties’ vote shares on the day.

DateWardResultTop 3 vote shares
15 May 2025Birches Head & Northwood
Stoke-on-Trent
Ref GAIN from LabRef 58% Lab 21% Other 16%

Most recent council ward results

Latest council winner per ward. Where the council held a May 2026 election, those results are shown; otherwise we show the most recent available ward result (via DCLEAPIL, 2014-2024), or, where the seat was uncontested at the last election, the current sitting councillor from OpenCouncilData. The "Shift since GE2024" column is only computed for May 2026 results - earlier council votes pre-date the GE, so no directional shift is shown.

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout

Projection trajectory

PollCheck's projection for Stoke-on-Trent Central at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won Stoke-on-Trent Central at past general elections?

2024 result is on current boundaries. The 2019 row is the UK Parliament's notional recalculation onto the 2024 boundaries (directly comparable to 2024). The 2010, 2015 and 2017 rows are on the boundaries in force at the time and aren't directly comparable.

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Lab holdTristram Hunt38.8%21.0%21.7%4.3% UKIP-14.1%5,56653.2%
2015Lab holdTristram Hunt39.3%22.5%4.2%22.7% UKIP3.6%7.7%5,17951.3%-1.9
2017Lab holdGareth Snell51.5%39.8%2.1%4.9% UKIP1.1%0.6%3,89758.2%+6.9
2019notionalConservative winnerJo Gideon 2019 MP, pre-review boundary42.9%47.1%3.8%-2.0%4.2%1,71557.6%-0.6
2024Lab gain from ConGareth Snell42.4%17.6%2.8%24.2% Ref4.8%8.1%6,40947.8%-9.8

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like Stoke-on-Trent Central

Five seats with similar demographic profiles to Stoke-on-Trent Central. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

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