West Bromwich
West Midlands · Borough constituency · Sandwell borough
About the West Bromwich constituency
West Bromwich is a borough constituency in the West Midlands. The sitting MP is Sarah Coombes (Labour), first elected in July 2024. At the 2024 general election, Labour won with 46.2% to 20.1% for the Conservatives, a majority of 9,554 votes on a 49.3% turnout. PollCheck's current projection, at the seven-poll average, has Labour on 36.1% and Reform UK on 27.8%, a margin of 8.3 points.
Who lives in West Bromwich? Constituency demographics
From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.
How did West Bromwich vote in 2024 and how would it vote now?
2024 vote shares from the HoC Library. Current projection is at the 7-poll average.
2024 general election
Current projection
Map of West Bromwich
Switch between GE2024 ward winners (modelled estimates, ~4pp average error) and a demographic view from the 2021 Census. Hover any area for detail. How the map is built ›
West Bromwich within Sandwell
West Bromwich sits entirely within Sandwell Council. The figures below are from the council elections held on 7 May 2026. About this layer ›
Council overlap
| Council | Share of seat | Projection |
|---|---|---|
| Sandwell | 100% | View projection › |
Most recent council ward results
Latest council winner per ward - May 2026 results where the council voted, otherwise the most recent available result. How this table is sourced ›
| Ward | GE2024 winner | Latest council winner | Shift since GE2024 | Turnout |
|---|---|---|---|---|
| Charlemont with Grove Vale | Labour 42.0%vs Conservative 30.7% | 2024 Labour 45.6%vs Conservative 38.3% | - | 35.0% |
| Great Barr with Yew Tree | Labour 46.6%vs Conservative 21.6% | 2024 Labour 49.7%vs Conservative 24.8% | - | 32.0% |
| Greets Green and Lyng | Labour 50.3%vs Reform 19.1% | May 2026 Labour 48.1%vs Reform 26.1% | Labour share -2.2pp | 35.5% |
| Newton | Labour 46.4%vs Conservative 20.1% | May 2026 Labour 34.6%vs Reform 32.1%now part of Newton Valley | Labour share -11.8pp | 36.4% |
| Oldbury | Labour 48.9%vs Reform 20.6% | May 2026 Labour 42.6%vs Reform 28.4% | Labour share -6.3pp | 32.2% |
| Rowley | Labour 43.1%vs Reform 23.7% | May 2026 Reform 49.3%vs Labour 28.0% | Labour→Reform +20.4pp | - |
| Tividale | Labour 43.0%vs Reform 21.8% | May 2026 Reform 42.0%vs Labour 36.3% | Labour→Reform +13.4pp | - |
| West Bromwich Central | Labour 50.5%vs Reform 18.7% | May 2026 Labour 48.0%vs Reform 20.6% | Labour share -2.6pp | - |
Projection trajectory
PollCheck's projection for West Bromwich at each of the last 60 GB polls. Hover the chart for the underlying poll details.
Who has won West Bromwich at past general elections?
2024 and notional 2019 rows are on current boundaries; 2010-2017 rows are on the boundaries in force at the time. More on boundaries ›
| Year | Result | MP | Lab | Con | LD | Majority | Turnout |
|---|---|---|---|---|---|---|---|
| 2010predecessor | Lab hold | Tom Watson West Bromwich East MP | 46.5% | 28.9% | 13.2% | 6,696 | 60.6% |
| 2015predecessor | Lab hold | Tom Watson West Bromwich East MP | 50.2% | 24.9% | 2.0% | 9,470 | 58.9%-1.7 |
| 2017predecessor | Lab hold | Tom Watson West Bromwich East MP | 58.0% | 38.2% | 1.6% | 7,713 | 61.2%+2.3 |
| 2019notional | Conservative winner | Nicola Richards West Bromwich East MP, pre-review boundary | 42.1% | 47.3% | 3.5% | 2,150 | 57.3% |
| 2024 | Lab gain from Con | Sarah Coombes | 46.2% | 20.1% | 3.6% | 9,554 | 49.3%-8.0 |
West Bromwich was created or substantially redrawn by the 2023 boundary review. Pre-2024 rows below are for the predecessor seat West Bromwich East (the seat that covered most of this area), so vote shares and majorities aren’t directly comparable to the post-2024 figures.
Constituencies most like West Bromwich
Five seats with similar demographic profiles to West Bromwich. Politics shown for context.
- ↑Leave67.8 / 64.1vs 53.2
- ↑No quals27.3 / 28.4vs 18.0
- ↓Graduate23.8 / 25.0vs 33.7
- ↓Graduate23.8 / 22.9vs 33.7
- ↑No quals27.3 / 26.7vs 18.0
- ↑Social rent23.8 / 23.6vs 16.8
- ↑Leave67.8 / 63.4vs 53.2
- ↑No quals27.3 / 22.0vs 18.0
- ↓Owner-occupied57.1 / 59.2vs 61.9
- ↓Graduate23.8 / 25.4vs 33.7
- ↑Leave67.8 / 61.4vs 53.2
- ↑No quals27.3 / 25.0vs 18.0
- ↑Leave67.8 / 67.9vs 53.2
- ↓Graduate23.8 / 22.8vs 33.7
- ↑No quals27.3 / 29.1vs 18.0
What would change this seat?
Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.
Related
Sources
Every figure on this page is computed from the sources below. Read the full methodology ›
Show full source list
- 2024 general election results · UK Parliament Election Results portal and House of Commons Library briefing CBP-10009.
- Notional 2019 results on 2024 boundaries · UK Parliament Election Results portal. Recalculated by Parliament; carries assumptions about how 2019 voters would have distributed across the redrawn boundaries.
- Historic general election results (2010-2017) · House of Commons Library historic results files (on the boundaries in force at the time).
- Ward-level GE2024 estimates · Britain Elects / New Statesman - article by Ben Walker, underlying spreadsheet. Modelled from constituency totals; average ~4pp per-ward MoE.
- May 2026 council ward results · Democracy Club via PollCheck's locals 2026 dataset.
- Earlier council ward results (2014-2024) · DCLEAPIL v1.0 (Jason Leman, drawing on Andrew Teale's LEAP dataset and Democracy Club).
- Demographics · ONS Census 2021 (England and Wales), aggregated to constituency level using the ONS LSOA21 -> PCON24 best-fit lookup.
- EU referendum 2016 estimates · Constituency-level Leave vote estimates (Hanretty 2017 method).
- MP details and Cabinet roles · UK Parliament Members API. MP photos are fetched live from the same source.
- Boundary geometry and lookups · ONS Open Geography Portal (PCON24 boundaries, LSOA21 boundaries, LSOA21-WD24-LAD24 best-fit lookup).
- Current projection and trajectory · PollCheck's demographic swingometer applied to the rolling 7-poll average from aggregated GB polls. Not a true MRP - vote-share movements are applied through per-constituency sensitivity multipliers derived from demographic regressions.
If you spot a data issue, please let us know.