Constituency profile

Stoke-on-Trent North

West Midlands · Borough constituency

David Williams MP
Sitting MP

David Williams

Labour

First elected July 2024

Current PollCheck projection

Region & type
West Midlands
Borough constituency
Last 5 GE winners
LLLCL
Labour 4/5, Conservative 1/5
EU referendum 2016
72.1% Leave
UK average 51.9%; +20.2pp above mean
Current outlook
Reform UK +0.6pp
Vulnerability score 7/10 (Labour projected to lose)
MidlandsStrong Leave areaWorking-class profile

About the Stoke-on-Trent North constituency

Stoke-on-Trent North is a borough constituency in the West Midlands. The sitting MP is David Williams (Labour), first elected in July 2024. At the 2024 general election, Labour won with 40.3% to 26.3% for the Conservatives, a majority of 5,082 votes on a 51.8% turnout. PollCheck's current projection, at the seven-poll average, has Reform UK on 34.8% and Labour on 34.2%, a margin of 0.6 points - a projected change of hands from Labour.

Who lives in Stoke-on-Trent North? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
72.1%
UK average ~52%
Degree or above
20.8%
UK average ~34%
No qualifications
26.2%
UK average ~18%
Owner-occupied
61.8%
UK average ~63%
Renting (social + private)
37.6%
UK average ~36%
Median age
40.4
UK median ~40
Age 65+
23.6%
UK average ~19%
Age 18-34
29.9%
UK average ~28%

How did Stoke-on-Trent North vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Lab gain from Con · majority 5,082 votes (14.0pp) · turnout 51.8%

Current projection

If a general election were held today, at current poll average

Map of Stoke-on-Trent North

Switch between GE2024 ward winners (modelled estimates, ~4pp average error) and a demographic view from the 2021 Census. Hover any area for detail. How the map is built ›

Council layer (not Westminster)

Stoke-on-Trent North within Stoke-on-Trent and Newcastle-under-Lyme

Stoke-on-Trent North crosses council boundaries: Stoke-on-Trent (73%), Newcastle-under-Lyme (27%). The figures below are from the 7 May 2026 council elections where held, otherwise the most recent available ward result. About this layer ›

Council overlap

CouncilShare of seatProjection
Stoke-on-Trent
46 LSOAs
73%
Newcastle-under-Lyme
17 LSOAs
27%View projection ›

Most recent council ward results

Latest council winner per ward - May 2026 results where the council voted, otherwise the most recent available result. How this table is sourced ›

Ward GE2024 winner Latest council winner Shift since GE2024 Turnout
Baddeley, Milton & NortonLabour 34.7%vs Conservative 32.8%2023 Conservative 47.6%vs Labour 44.2%-28.4%
Bradeley & Chell HeathLabour 45.2%vs Reform 24.6%2023 Labour 79.1%vs Conservative 12.6%-23.7%
BurslemLabour 50.1%vs Reform 21.8%2023 Labour 75.4%vs Conservative 24.6%-20.2%
Burslem ParkLabour 43.9%vs Conservative 24.1%2023 Labour 61.5%vs Conservative 38.5%-25.4%
Ford Green & SmallthorneLabour 45.2%vs Conservative 24.0%2023 Labour 68.1%vs Conservative 31.9%-23.4%
Goldenhill & SandyfordLabour 37.5%vs Conservative 32.6%2023 Conservative 71.4%vs Labour 22.0%-25.4%
Great Chell & PackmoorLabour 40.4%vs Conservative 26.8%2023 Labour 40.3%vs Conservative 30.7%-23.4%
Kidsgrove & RavenscliffeLabour 34.6%vs Conservative 28.2%May 2026 Reform 56.5%vs Labour 21.9%
Labour→Reform
+21.3pp
35.0%
Little Chell & StanfieldLabour 46.4%vs Conservative 22.6%2023 Labour 57.3%vs Conservative 28.4%-26.4%
Moorcroft & Sneyd GreenLabour 39.9%vs Conservative 20.4%2023 Labour 48.1%vs Others 26.0%-30.0%
Newchapel & Mow CopLabour 32.3%vs Reform 30.6%May 2026 Reform 53.1%vs Labour 20.8%
Labour→Reform
+17.0pp
41.2%
Talke & Butt LaneLabour 39.9%vs Reform 28.3%May 2026 Reform 55.9%vs Labour 31.6%
Labour→Reform
+18.0pp
35.2%
TunstallLabour 44.6%vs Conservative 23.5%2023 Conservative 45.8%vs Labour 27.6%-28.5%

Projection trajectory

PollCheck's projection for Stoke-on-Trent North at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won Stoke-on-Trent North at past general elections?

2024 and notional 2019 rows are on current boundaries; 2010-2017 rows are on the boundaries in force at the time. More on boundaries ›

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Lab holdJoan Walley44.3%23.8%17.7%6.2% UKIP-8.0%8,23555.8%
2015Lab holdRuth Smeeth39.9%27.4%2.9%24.7% UKIP2.8%2.2%4,83654.1%-1.7
2017Lab holdRuth Smeeth50.9%45.3%2.2%-1.6%-2,35958.4%+4.3
2019notionalConservative winnerJonathan Gullis 2019 MP, pre-review boundary34.8%54.1%3.3%-1.4%6.4%8,07759.9%+1.5
2024Lab gain from ConDavid Williams40.3%26.3%2.5%24.4% Ref3.4%3.1%5,08251.8%-8.1

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like Stoke-on-Trent North

Five seats with similar demographic profiles to Stoke-on-Trent North. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

Every figure on this page is computed from the sources below. Read the full methodology ›

Show full source list
  • 2024 general election results · UK Parliament Election Results portal and House of Commons Library briefing CBP-10009.
  • Notional 2019 results on 2024 boundaries · UK Parliament Election Results portal. Recalculated by Parliament; carries assumptions about how 2019 voters would have distributed across the redrawn boundaries.
  • Historic general election results (2010-2017) · House of Commons Library historic results files (on the boundaries in force at the time).
  • Ward-level GE2024 estimates · Britain Elects / New Statesman - article by Ben Walker, underlying spreadsheet. Modelled from constituency totals; average ~4pp per-ward MoE.
  • May 2026 council ward results · Democracy Club via PollCheck's locals 2026 dataset.
  • Earlier council ward results (2014-2024) · DCLEAPIL v1.0 (Jason Leman, drawing on Andrew Teale's LEAP dataset and Democracy Club).
  • Demographics · ONS Census 2021 (England and Wales), aggregated to constituency level using the ONS LSOA21 -> PCON24 best-fit lookup.
  • EU referendum 2016 estimates · Constituency-level Leave vote estimates (Hanretty 2017 method).
  • MP details and Cabinet roles · UK Parliament Members API. MP photos are fetched live from the same source.
  • Boundary geometry and lookups · ONS Open Geography Portal (PCON24 boundaries, LSOA21 boundaries, LSOA21-WD24-LAD24 best-fit lookup).
  • Current projection and trajectory · PollCheck's demographic swingometer applied to the rolling 7-poll average from aggregated GB polls. Not a true MRP - vote-share movements are applied through per-constituency sensitivity multipliers derived from demographic regressions.

If you spot a data issue, please let us know.